Nike’s first auto-lacing sneakers cost about $4,000
The Nike HyperAdapt 1.0 is the first performance vehicle for Nike’s latest technological breakthrough, adaptive lacing. The shoe translates deep research in digital, electrical and mechanical engineering into a product designed for movement.
The Nike HyperAdapt 1.0 in Black/White-Blue Lagoon, and a new colorway, Black/White-Red Lagoon, will launch globally over the next few months.
The HyperAdapt 1.0 will release via Nike SNKRS in the following countries: North America, Japan and China. Additionally, the shoe launches September 29 in 19 European countries including the UK, Germany, France, Italy, Spain, and the Netherlands at 9 am CET via the Nike Sneakrs app.
Select Nike retail stores will also carry the HyperAdapt 1.0 at the following locations:
Japan on September 23 at Nike Harajuku, NIKELAB MA5 and DSM Ginza
China on September 17 at Nike Huaihai Brand Experience Store, Nike Ghangzhou Brand Experience Store, EC Mall Nike and Jordan Basketball Experience Store, NIKELAB X158 Shanghai, and NIKELAB DSM PEK
London on September 29 at Niketown London; consumers can book their appointment to try on the product via the Nike App starting September 25th at 11 am BST
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